Maska is a young Swedish sustainable fashion brand dedicated to creating luxurious, long-lasting garments. Their signature is seemingly simple designs with a focus on subtle details, along with carefully selected material made from natural fibers. This attention to craft and quality is the focus point of each collection.

The AW16 sales and marketing material included a look book, product catalogue and poster to present the collection and its signature pattern. Different paperweights and colored papers were used to accentuate the collection’s color theme and give refinement to the minimal design concept. 

The project involved art direction for the graphic concept and graphic design for print and web, as well as pattern design.